The entire Astral team is proud to take part in the 12th edition of the Media's Big Food Drive to be held Thursday, December 6, 2012. Once again this year, many employees, television and radio hosts from the Astral family will be collecting cash and non-perishable food donations at three collection points in the streets of Montréal from 6 a.m. until 7 p.m.:
"The whole team at Astral is pleased to join forces once again this year and participate in this great tradition that has become the Media's Big Food Drive," said Derev Antikacioglu, Corporate Branding and Marketing Director at Astral Media Inc. "Hunger continues to plague Québec, which is why we are getting together to invite our numerous listeners, viewers, and partners to be generous and support our food banks. These banks are doing vital work by helping hundreds of thousands of people every month—more than a third of them are children. Give generously!"
On the theme The Chefs, this year's campaign is supported by chef spokespersons Patrice Demers, Anne Desjardins, Stefano Faita, Martin Juneau, Ricardo Larrivée, Bob le Chef, Marie-Chantal Lepage, Louis-François Marcotte, and Marie-Fleur St-Pierre.