Astral Radio is proud to announce its partnership with Value Village, Barlow Media and six of its stations in several markets across Canada, including Virgin Radio. Entitled the « 5,000 Pound Challenge », this promotion is to encourage listeners to participate in the gathering of 5,000 pounds worth of donations for Value Village in the next few months.
The participating stations are Virgin Radio in Toronto, Vancouver, Edmonton, Calgary and Montreal, as well as K-Lite FM in Hamilton and HOT 89.9 in Ottawa. The promotion has been airing since April 2nd on these seven stations to promote the « 5,000 Pound Challenge » and two major 4-hour events will take place simultaneously, everywhere across Canada, on Saturday April 28th and August 25th. During these two special days, live hosts will invite listeners twice per hour to de-clutter and bring their bags of donations (clothing, dishes and other items) to their local Value Village store. $500 cash will be up for grabs in each market, among all the people that will bring their donations that day,
The second part of this promotion will be a web event. Throughout the duration of the promotion (from April to September 2024), visitors are invited to take a photo of the coolest item they will donate to Value Village and upload it on the participating stations’ sites. Listener favorites from each station will go head to head with entries from across the country to win the Grand Prize of $ 5,000 cash!
“We’re really excited to be partnering with Astral Radio on this campaign designed to generate awareness about Value Village’s nonprofit partners and the many benefits of donating reusable items,” said Katrina Price, Marketing Manager for Savers, Inc., the company managing Value Village.
“Value Village’s support and commitment to its many non-profit partners and local communities across the country is a story worth telling. Astral’s group of radio stations are a perfect fit for encouraging its listeners to clear out their closets and put their used goods towards a great cause.” Robyn Seymour, Media Director, Barlow Media.
Client: Value Village
Value Village: Katrina Price
Media Agency: Barlow Media, Vancouver
Creative Agency: Astral Radio
Astral Radio: Melissa Morris
Stations: Virgin Radio (Toronto, Vancouver, Edmonton, Calgary et Montréal), K-Lite FM Hamilton and Hot 89.9 Ottawa.