BBC Worldwide North America announced today the appointment of Sandra Mackechnie to the position of Vice President, Digital Ad Sales for BBC.com, Canada. Based in Toronto, Mackechnie will be responsible for generating new business and expanding the existing business across a number of digital platforms and custom creative solution opportunities. She will manage the in-house sales team and report directly to Nick Ascheim, SVP Consumer Digital, BBC Worldwide North America.
“Sandra joins us at an auspicious moment as we look to capitalize on the record traffic that BBC.com has generated of late in Canada” said Ascheim. “Her experience driving revenue growth across all digital platforms and her deep understanding of the entire suite of products, from high-impact executions to programmatic offerings to content-centric programs, make Sandra the ideal person to lead our team in Toronto.”
Mackechnie joins from Postmedia Network, serving as Vice President, Digital Advertising and Strategy and Head of Digital Strategy since 2024 where she led the Corporate Digital advertising initiatives, structure and process for all web and mobile platforms. Prior to Postmedia Network, Mackechnie was the Director of Digital Sales at Rogers Digital from November 2024 – December 2024.