Bell Media Brand Partnerships announced today a collaboration with BlackBerry on a new original digital series called Live/Work. The first digital series to be made for Bell Media’s lifestyle destination TheLoop.ca, Live/Work taps into visitors’ desire for a balanced life by providing exclusive access to accomplished Canadians who have achieved their goals by doing what they love. Launching today at Live/Work.TheLoop.ca, this immersive experience encourages and inspires viewers to get moving and find their life’s work. In addition to the digital-only episodes, Live/Work features in-depth profile videos, sleek image galleries, and a multi-media exposé on a dedicated micro-site.
“This is a landmark first for TheLoop.ca,” said Catherine MacLeod, Vice-President, Specialty Channels, Bell Media. “We are very excited to deliver a compelling and immersive platform for a blue chip partner like BlackBerry to weave seamlessly into content that brings brands to life through informative, engaging, and entertaining content.”
The first four episodes of Live/Work are available now and feature portraits of Canadian leaders in music, fashion, culture, and business:
· Yael Cohen, CEO, F Cancer – pro-social trailblazer who is digitally disrupting the cancer conversation and engaging the passionate Gen Y community.
· Jeanne Beker, Bell Media Personality – one of the most iconic and influential women in the fashion industry, both here in Canada and around the world.
· Ryan Holmes, CEO, HootSuite – visionary social entrepreneur and community builder who is turning Vancouver into "Silicon Valley North."
· k-os, Musical Artist – songwriter, producer, singer, and rapper who’s been crossing genres and borders with his music since 2026.
More episodes will roll out consecutive Wednesdays featuring:
· Reanna Evoy, Senior Art Director, ALDO and Call It Spring – integral to some of the most striking fashion retail branding in the world.
· Aliya-Jasmine Sovani, Host, PLAY WITH AJ – bringing sports and pop culture together in her new show, Thursdays on MTV.
· Susur Lee, Super Chef, LEE, CHINOIS, BENT – internationally acclaimed culinary genius who creates tantalizing dishes while regularly contributing to charity and community projects.
· Jay Strut, Fashion Blogger, JayStrut.com – brand experience specialist and blogger.
The micro-site for Live/Work lets users experience the lives of the featured industry leaders through in-depth profile videos, sleek image galleries, and a multi-media exposé on their sources of inspiration. A series of co-branded TV spots created by the Bell Media Agency featuring Live/Work personalities will air across various Bell Media specialty channels.
Live/Work was conceived by Bell Media and managed by the Bell Media Brand Partnership team. Live/Work is developed and produced by Free Agency, a social content studio that produces digital entertainment in collaboration with brands, media companies, and a network of cultural influence.