Blue Ant Media and luxury automotive brand Infiniti have partnered on a new 4K series, Canada Undiscovered. The 3-part original series will broadcast on T+E and nature and wildlife specialty channel OASIS this fall and will highlight unique and rare natural wonders across Canada. The partnership involves collaboration between OMD, TBWA and Critical Mass to develop and execute a unique content marketing program for Infiniti.
Hosted by TV personality Sean Moffit, Canada Undiscovered takes viewers on a coast-to-coast road trip providing fascinating natural history facts for some of Canada’s most unique locales including The Great Bear Rainforest in British Columbia, Athabasca Sand Dunes in Saskatchewan and Sable Island in Nova Scotia. The original video series will also be available on a custom content hub at the time of broadcast and supported with in-depth editorial, targeted social media, an immersive 360 degree photo gallery, promotional spots and print ads in Cottage Life magazine. A contest will also engage viewers for a chance to win an all-expense paid trip to their favorite destination featured in the series.
“Canada Undiscovered is a high quality, cinematic content marketing program shot in 4K that we think our discerning viewers will enjoy travelling across Canada with Infiniti,” said Ryan Fuss, SVP Media Solutions, Blue Ant Media.
“Working with the Blue Ant Solutions team on the Canada Undiscovered Project gave us a unique opportunity to highlight the versatility and performance of the Infiniti Q50 and QX60, while exploring some of the most inspiring and less-explored corners of Canada,” said Wendy Durward, Director–Marketing and Transformation, Infiniti Canada.