Blue Ant Media today announced that the company has entered into an agreement to purchase digital specialty channel bold from the Canadian Broadcast Corporation. The transaction is conditional upon CBC obtaining the necessary approvals set out in its various licensing, regulatory and statutory terms of operation.
“Acquiring bold will give Blue Ant another platform to engage audiences with unique entertainment content,” said Michael MacMillan, CEO, Blue Ant Media. “We definitely see a lot of opportunity with the channel, while also expanding our array of channel offerings.”
“The decision to sell bold was very difficult, but we’re confident it will continue in good hands,” said Kirstine Stewart, Executive Vice-President, CBC English Services.
“We’re excited to see bold continue to grow and evolve under the ownership of Blue Ant.”
bold currently carries a range of great programming focusing on the lives of rural Canadians. It boasts 2.6 million subscribers.
Capital Canada Limited, a Toronto-based boutique investment bank, acted as exclusive financial advisor to the CBC.