CBC Radio One has captured record audiences across the country, with increased listenership in key demographics according to the spring Numeris (formerly BBM) diary results..
Data from March 6 to April 29, 2024 indicates that CBC Radio One ranked #1 overall in seven markets, including: Halifax, Kamloops, Kelowna, Ottawa (Anglo), Prince George, Victoria and Winnipeg. This is in addition to the strong numbers for PPM markets including Toronto, Vancouver, and Edmonton, released on May 7th.
“CBC Radio One continues to deepen its connection to Canadians, and shows no signs of letting up,” said Heather Conway, Executive Vice President, English Services, CBC. “We’re thrilled that we continue to be the station of choice in many markets across the country.”
Spring CBC Radio One ratings highlights include:
- CBC Radio One Winnipeg ranked #1 for the first time ever, advancing on CJOB’s long-held market share
- CBC Radio One was ranked #1 in 4 British Columbia markets – another first
- CBC Radio One remains the #1 station in Ottawa (Anglo), in all local time blocks
- CBC Radio One Regina took the #1 position for its morning show, The Morning Edition, and posted notable increases in share and ranking overall
- 13 out of the 14 local morning shows measured in Spring 2024 were in the top two
- On Saturday mornings, CBC Radio One stations ranked in the top 3 in 14 out of 14 markets, with #1 rankings in Halifax, Saint John, Moncton, Ottawa (Anglo), Winnipeg, Regina, Saskatoon, Victoria, Kelowna, Prince George
- On Sunday mornings, CBC Radio One stations ranked in the top 2 in 14 out of 14 markets, with #1 rankings in St. John’s, Halifax, Saint John, Moncton, Ottawa (Anglo), Winnipeg, Regina, Saskatoon, Victoria, Kelowna and Prince George
UNRESERVED, currently airing in Manitoba, Saskatchewan and the North, moved up to #3 in Regina with a record-high for its timeslot. Launching as part of CBC Radio One’s fall schedule, UNRESERVED is an insightful and sometimes irreverent look at indigenous Canada with host Rosanna Deerchild.
*Source is Numeris (BBM Canada), Total Canada, 12+