DAILY NEWS Jul 13, 2010 7:59 AM - 0 comments

CBC's Fifa World Cup Coverage Sets New Records

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The Final of the 2010 FIFA World Cup South Africa  on CBC has set a new record for a FIFA World Cup television audience in Canada.  Spain's victory over the Netherlands attracted an average audience of 5.131 million to CBC while an average audience of 685,000 tuned in to Radio-Canada Télévision, bringing the total television audience to 5.816 million, 105% higher than the combined audience to the English and French live broadcasts of the Final in 2006. Audiences on CBC Television peaked at 7.664 million at 4:56 p.m. ET.  CBCSports.ca had 231,649 total live streams of the match, and the prime-time encore of the Final on CBC drew an average audience of 426,000. Sunday's FIFA World Cup Post-Game Show had an average audience of 1.993 million.

On Saturday, the 3rd Place match between Uruguay and Germany attracted an average audience of 1.894 million viewers, 219% higher than the live broadcast of the 3rd Place match in 2006.

Between June 11 and July 11, more than 28 million Canadians watched 2010 FIFA World Cup South AfricaTM programming on CBC and Radio-Canada.


Opening Round CBC Television Average Audience - 956,000

Round of 16 CBC Television Average Audience - 1.490 million

Quarter-Finals CBC Television Average Audience - 1.892 million

Semi-Finals CBC Television Average Audience - 2.254 million

Overall Tournament CBC Television Average Audience (includes live and encore) - 1.265 million

CBCSports.ca Total Live Streams - 8.485 million


*Source: Television audiences are BBM overnight, A2+ (PPM measurement). Streaming numbers: CBC Research - Omniture HBX (2009) and Omniture Site Catalyst (2010)



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