Corus Entertainment has announced that it has entered into a partnership with NBCUniversal to operate iVillage Canada, and to represent Canadian advertising inventory on the iVillage network sites. The addition of iVillage to Corus' robust offerings of specialty channels, websites and research aimed at women bolsters Corus' leadership position in the delivery of content and advertising solutions to the coveted female demographic across multi-media platforms.
As an established online brand and destination, iVillage offers women a place to connect, share advice and engage in conversations on topics from parenting, health, entertainment, style, food, living and relationships. iVillage.ca will continue to offer audiences its successful original content, while integrating new material from Corus' other media properties such as W Network and CosmoTV into the site.
"iVillage affords Corus and our clients expanded opportunities for high-impact, customized sponsorship and advertising solutions that complement our current array of advertising offerings for women. This partnership solidifies our commitment to deliver premium content and audience engagement opportunities across platforms," said Maria Hale, Vice President, Head of Digital and Content Distribution, Television, Corus Entertainment. "We are delighted to partner with NBCU on yet another innovative business opportunity and look forward to working with the strong iVillage team."
Starting February 1, 2013, iVillage.ca will launch the Canadian version of the iVillage Guest Editor Program with popular W Network personalities taking on editorial duties at iVillage.ca for one week each, creating relevant and compelling content. W Network personalities who will participate include Candice Olson from Candice Tells All; Majumder Manor's Shaun Majumder and Shelby Fenner; and Property Brothers Drew and Jonathon Scott.