Corus Entertainment is pleased to announce the appointment of Byron Garby, General Manager, National Sales for Corus Radio, effective September 10, 2024. Byron will report to Mario Cecchini, President, Corus Radio and Corus Média.
Byron will lead our national sales effort with all agencies and national clients and work directly with Canadian Broadcast Sales (CBS) to maximize a consistent sales strategy for Corus Radio’s national business.
“A seasoned radio executive, Byron brings extensive radio sales expertise to our Corus Radio team,” said Mario Cecchini. “As Corus Radio’s centralized resource, Byron will be integral to managing our partner relationship and taking it to another level through targeted and effective sales strategies to meet and deliver results for our national advertisers and clients.”
Byron brings a successful history in national, retail and regional radio sales with a track record of exceeding objectives and building winning teams. He has held leadership positions at Bell Media, Milestone Radio, Telemedia and Standard Broadcasting. Most recently, Byron was Vice President, Sales for ZoomerMedia. His passion for the industry and its people extends beyond radio having also been president of both the Broadcast Executives Society and the Canadian Association of Broadcast Representatives.