DAILY NEWS Mar 5, 2015 9:56 AM - 0 comments

ET Canada Inks Multi-Platform Campaign with Shoppers Drug Mart

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2015-03-05

ET Canada and  Shoppers Drug Mart, team up for a massive, all-new campaign “Always on Beauty.” The multi-platform campaign looks at spring, summer, fall and holiday beauty trends in cosmetics. Hosted by ET Canada Reporters Sangita Patel and Natasha Gargiulo, the national 39-week campaign comprises of on-air, online, in-store and social media elements activated on March 2.

The partnership positions ET Canada and Shoppers Drug Mart as the ultimate destination for beauty by focusing on how viewers and in-store customers can achieve the hottest celebrity looks of the season at home simply by using products readily available at select Shoppers Drug Mart locations across the country.

“ET Canada is a leader in delivering rich and engaging content that resonates with its viewers, and partnering with one of Canada’s most trusted brands allows us to cultivate a new audience,” said Errol Da-Ré, Senior Vice President, Sales for Shaw Media. “The largest partnership for ET Canada to-date, the captivating on-air, digital and in-store content offers viewers and consumers alike a fresh perspective on beauty.”

Each week, the campaign’s designated top celebrity make-up artist recreates the hottest seasonal beauty trends, as seen on A-list stars. These fun and stylish segments are set to air Fridays on ET Canada. In addition to the in-show component, the campaign features Sangita and Natasha in custom vignettes airing across Shaw Media properties.

The Beauty Experts at Shoppers Drug Mart are available to help customers achieve the celebrity inspired looks and/or show them how to modify the look to suit their own individual style. Additionally, those who want to browse products seen on the ET Canada segments can visit shoppersdrugmart.ca/beauty. Products will be displayed in-store and identified with ET Canada co-branding.

For even more inspiration, viewers can visit etcanada.com/style to see editor picks, along with the in-show segments readily available every Friday after the broadcast. As an extension of the TV segments, comprehensive photo galleries featuring items and looks seen on the show will be posted. Viewers can also visit shoppersdrugmart.ca/beauty to receive fabulous offers on the season’s most sought-out beauty products. Socially engaging viewers, @ETCanada will send reminders each week for fans to tune in to the beauty segments as only seen on ET Canada.


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