Food Network Canada and Temple Street Productions announced today that the reality series Recipe to Riches is returning for a second season and diving into a cross-Canada search for the best recipe from a Canadian home cook. The original Food Network series offers Canadians with exceptional recipes a once-in-a-lifetime shot at having their recipe developed into a President's Choice product and a chance to ultimately win the grand prize of $250,000. The national casting call for Recipe to Riches begins today.
In each episode of Recipe to Riches, three home cooks compete in one of seven food categories ranging from appetizers and snacks to entrées and desserts. A series of challenges determines whether or not the contenders' recipes can be mass-produced and if they have the marketing potential to fly off grocery store shelves. Each category winner receives $25,000 and their recipe is developed into a President's Choice product made available at select Loblaw stores across the country just days after the episode airs. After all category winners are chosen, it's up to Canadian viewers to vote online for the best-of-the-best and ultimately decide who will truly make the journey...from recipe to riches.
"Recipe to Riches had a groundbreaking first season that encouraged viewer engagement like no series before, as recipes went from TV screen to store shelves just days after airing and offered Canadians the rare opportunity to vote online to determine the grand prize winner," says Barb Williams, Senior Vice President, Content, Shaw Media. "We're thrilled to work with Temple Street and Loblaw again to bring this captivating series back with a brand new season."
Auditions will be held in four cities on the following dates:
Halifax: February 11
Vancouver: February 18
Montreal: February 25
Toronto: March 4
Evaluating the auditions in each city will be esteemed Recipe to Riches judges Laura Calder, host of French Food at Home; Tony Chapman, Founder and CEO of leading advertising agency Capital C; and Dana McCauley, Culinary Director of Janes Family Foods.
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