Groupe Média TFO, Ontario's French-language educational media agency, has hired Cossette to provide advertising, marketing and communications services for a three-year term.
Cossette will handle the expansion of Groupe Média TFO's brand, its franchises and platforms in Ontario, Quebec, and wherever there is a need for high quality French-language educational resources.
Over the past few years, Groupe Média TFO has emerged as a thought leader in the digital world, and has become one of Canada's top producers/aggregators of children's educational content. In addition to its television channel, much respected by kids and their parents, its services now spread across multiple digital platforms-from apps and websites to online games and social media channels. In July 2024, they proudly announced that their nine YouTube channels have attracted more than 100 million views, representing a 523 % increase over this time last year.
"We are thrilled to join forces with Cossette to help us achieve new milestones for our brand," says Pascal Arseneau, Chief Marketing Officer at Groupe Média TFO. "Their experience in both French and English markets, as well as their deep understanding of digital is the exact agency partner we were looking for."
"This is an exciting time for Groupe Média TFO," says Dave Lafond, President, Cossette. "They have embraced the digital landscape in order to drive their business forward and we couldn't be happier to be a part of this transformation."