Omnicom Canada Corp.’s Highway Entertainment has entered into two separate first look agreements with production companies Frantic Films and marblemedia. The deals are centered on Highway’s business model of funding content for key Omnicom vendors in Canada and abroad, with the intent of developing bespoke programming and branded content for broadcast and digital platforms.
“Highway is delighted to be working with the talented teams at Frantic Films and marblemedia as we continue to expand our partnerships with content creators,” said Adam Ivers, President and CEO of Highway Entertainment. “These partnerships have limitless potential as there has never been a more opportune moment for great ideas to become a reality on one of any number of new, evolving or existing outlets.”
Jamie Brown, CEO & Executive Producer of Frantic Films added, “Highway has been at the forefront of innovative approaches in the financing and producing of content, and as a part of Omnicom, brings a wealth of resources to this relationship. This collaboration allows Frantic to advance our best projects in a new way that will work to the advantage of everyone involved.”
“This partnership is a perfect collaboration for our companies as we are internationally known for our innovative business approaches,” said Mark Bishop, Co-CEO and Executive Producer marblemedia. “Highway Entertainment brings a forward-thinking model to financing content and marblemedia is thrilled to be working with them to develop primetime programming that will broadcast on all platforms.”