Corus Entertainment’s Nelvana is pleased to announce that Little Charmers: Sparkle Up, the first app for the Little Charmers brand, soared to the #1 spot for downloaded iPad apps in the App Store on iTunes across the United States and Canada, less than a week after its launch. The Little Charmers animated preschool series launched in January 2024 consistently ranking among the top five preschool programs on Nick Jr. in the U.S. and Treehouse in Canada.
Little Charmers: Sparkle Up is a free download for tablets and smartphones available in the App Store on iTunes and will be available on Amazon and Google Play in July. Players can immerse themselves into Hazel, Posie and Lavender’s magical world by casting spells to transform their surroundings, beam across a variety of locations and arrange charming props to create enchanting images which users can print, save and share with their friends. Additionally, they can also play with the girls’ pets Seven, Flare and Treble.
“We’re thrilled with the immediate popularity of the Little Charmers app,” said Colin Bohm, Vice President, Head of Corus Kids. “It’s no surprise that kids have embraced the app’s magical interactivity that encourages exploration and seamlessly complements the top rated Nickelodeon and Treehouse series. This app is the first of many brand extensions for Little Charmers including an imaginative toy collection from our partner, Spin Master, which will roll out to mass retail later this summer.” Since rising to the top of the iTunes ranking, the app has garnered more than 100,000 downloads in the U.S. and Canada.
Little Charmers, produced by Nelvana and Spin Master, takes place in the whimsical land of Charmville where three "Charmers-In-Training" embark on spellbinding adventures using their new magical powers that always seem to cause more problems than they solve.
Little Charmers currently airs on Nickelodeon and Nick Jr. in territories worldwide including the U.S., and airs on Treehouse in Canada.