Shaw Communications Inc. today announced it is teaming up with community partners across the country for #PinkShirtPromise , a national campaign inspiring Canadians to join the movement to end bullying. #PinkShirtPromise launches today and continues through Pink Shirt Day on Wednesday, February 24.
"Bullying is destructive, emotionally damaging, and, in some cases, deadly, and no child should have to suffer from its harmful and negative effects," said Brad Shaw, Chief Executive Officer, Shaw Communications Inc. "Shaw's #PinkShirtPromise campaign is a powerful initiative that gives us the ability to work closely with our partners to create safer environments for children and youth - whether at school, at home, or online."
Starting today, Shaw is asking Canadians to work toward ending bullying by sharing their personal pledges on social media using #PinkShirtPromise . Participants can also post a photo of their pinky or a photo of themselves making a pinky promise with a friend or family member using #PinkyPromise , and then nominate three friends to do the same to promote accountability and maintain commitment to the promise.
Everyone who participates in the campaign will be entered for a chance to win an ET Canada Experience, which includes flights for two to Toronto and two nights hotel accommodation, and a $1,500 dollar shopping spree at a participating shopping centre.
Through the Shaw Kids Investment Program (SKIP), #PinkShirtPromise brings together the expertise, knowledge, and resources of community partners from across the country. Key SKIP partners include Youthlink Calgary, Canadian Centre for ChildProtection, Kids Help Phone, MediaSmarts, Companies Committed to Kids, and Rock Solid Foundation.
Shaw's #PinkShirtPromise campaign starts on Safer Internet Day, which is supported by the Canadian Centre for Child Protection and encourages people to raise awareness about the importance of online safety by tweeting and posting using the hashtags #SID2016 and #Up2Us. For more information on Safer Internet Day, visit www.saferinternetday.org .
To support #PinkShirtPromise and enable participants to more easily post and share their promises, Shaw will open up its Shaw Go WiFi Guest Network, with access to 75,000 active hotspots across the country, on Pink Shirt Day. Shaw Internet subscribers already have access to the Shaw Go WiFi service; others can access the Guest Network by searching for available WiFi connections on their devices and selecting 'ShawGuest' from the list of available options. A full list of locations is available at www.shaw.ca/wifi or by downloading the Shaw Go WiFi Finder app.