Shaw Media today announced a partnership with Moat, an independent SaaS analytics company focused on making brand advertising more effective for marketers, agencies, and premium publishers in the online space.
The partnership with Moat will provide Shaw Media with viewability measurement data and in-depth analysis of performance insights that Shaw can share with its advertising partners. This data will further Shaw Media’s continued efforts to increase transparency and effectiveness for its advertising partners, allowing them to optimize performance of their digital campaigns.
“Increasingly, our clients are looking for campaigns that integrate both television and digital, however, viewability has been a major issue for marketers in the online space,” said Greg McLelland, Senior VP, National Sales, Shaw Media. “Moat is one of the many partnerships and technologies that we are putting in place to ensure that our clients have access to the highest quality audience in a premium content environment.”
In addition to viewability, Moat’s real-time reporting capabilities will provide Shaw Media’s clients with customizable templates that report on audience quality, time-spent, engagement, as well as more than 50 ‘Attention Metrics.’