Canadian Satellite Radio Holdings Inc.today announced that it will launch a pre-owned vehicle program in February, 2013. The new program offers participating dealerships the ability to include a complimentary three-month SiriusXM subscription with any purchase of a pre-owned vehicle equipped with a satellite radio.
"The launch of our new pre-owned vehicle program enables SiriusXM to aggressively target what has been a relatively untapped market for us to date," said Mark Redmond, President and CEO, SiriusXM Canada Inc. "Our service was first factory installed in vehicles in 2006. Since then, the number of satellite radio equipped vehicles has been increasing rapidly, making the pre-owned vehicle market an important growth avenue for us in the coming years. By offering a complimentary three-month subscription, we are adding value to pre-owned vehicles, giving even more Canadian drivers the opportunity to experience SiriusXM's unrivaled content and positioning the company for subscriber growth."
The new program enables SiriusXM Canada to better target Canada's large pre-owned vehicle market. The company estimates that by the end of fiscal 2013, there will be more than four million satellite radio equipped vehicles across Canada.