Martha Fusca, President & CEO of Stornoway Communications, is pleased to announce that Jenny Norush has joined the Toronto-based company as Director of Marketing.
In this position, Ms. Norush will be responsible for the direction and management of all marketing initiatives, including brand management and execution, advertising, promotion and sponsorships, market analysis and research. She will be the driving force in the development of the marketing team, and in establishing the style and approach that will characterize the company in the marketplace.
Over the past decade, Jenny Norush has had the responsibility of building brand equity for some of Canada’s leading media companies. She has worked in senior marketing roles with Canwest Media, Citytv, CP24 and most recently with the Toronto International Film Festival.
Ms. Norush was a driving force behind the successful rebranding of the Showcase network, including the explosive growth rates that movie channels Showcase Action and Diva have experienced in recent years. As marketing director for TIFF, she led brand management and execution. Her creativity and excellent budget management contributed to the growth of TIFF as a top international festival. Ms. Norush will lead brand management and bring a wealth of expertise to Stornoway.