DAILY NEWS Dec 4, 2006 5:11 PM - 0 comments

Survey 4 2006 BBM Overview

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By: David Bray
2006-12-04

Winter winds may be sweeping in, but the race for ratings is hotter than ever as demonstrated by the new radio BBM released today.

 

Toronto :  A great book for CHFI-FM, earning bragging rights at the top of the ratings heap with a 9.1% share (up from 8.6%) of hours tuned for Adults 12+.  We spoke with the jubilant morning team of Erin Davis and Mike Cooper. Mike told us "this is the best time I've ever had in radio". Erin, who has clearly maintained a strong connection with her fan base, expressed gratitude for all of the hard work put in by the CHFI team since her return to the station. Go to the Broadcaster web site to hear my conversation with Erin and Mike. An excellent showing for CBC Radio One with a 7.3% share (up from 5.8%) for A12+. CHUM-FM continues to lead the way for females 25-54 with a 15.0% share (down from 17.4%).  CHFI-FM is solidly in the #2 position for that demo with an 13.4% share (up from 11.8%). A good showing for EZRock 97.3, delivering a 9.9% share (up from 8.8%) for females 25-54.  We spoke with Programme Director Brian DePoe who told us "we're particularly pleased with our performance against our key target demo (females 35-44) and we're delighted to be # 3 for the lucrative 25-54 female demo". Keep checking out the Broadcaster web site for my podcast conversation with Morning show hosts Stu and Colleen which will be coming out soon. Q107 remains a strong #1 with males 25-54, posting a 13.7% share (down from 14.6%).  The Edge held their #1 position with M18-34 turning in a 15.2% share.

 

Vancouver:  CKNW held onto their lead, remaining #1 for A12+ with a 10.5% share of hours tuned (down from 10.7% last time out). A very nice book for CBC Radio One, boasting a 9.0% share for A12+ (up from 7.1%).  103.5 QM-FM retained the #1 F25-54 position with a 14.8% share (down from 16.6%). A tight race in the  M25-54 category with #1 going to JACK-FM and a 12.2% (down from 15.5%) share followed by Rock101 at 11.4% (up from 10.2 %).   The FOX stays on top of M18-34, delivering a 19.7% share of hours tuned (down from 21.9%).

 

Winnipeg :  CJOB extended its lead with an impressive 18.4% share of hours tuned for A12+ (up from 16.2%).  CBC gained the #2 spot with a 9.7% share (up from 6.6%). A nice book for Hot103 which leapt into the lead for F25-54 with a 14.3% share of hours tuned (up from 13.5%) followed closely by. Q94-FM and its 13.1% share (up from 11.1%). A few strong competitors for M25-54….Power 97 with 15.4% share (up from 14.0%), 92CITI-FM with 12.4% and CJOB at 12.3%. 

 

Montreal : A tight race at the top as 105,7 Rythme FM leads the way with a 10.5% (down from 11.5%) share of hours tuned A12+, followed by Energie 94.3 at 10.9% (up from 9.8%) and Rock Détente 107,3 at 9.0% (up from 7.8%). The F25-54 race is also tightening up with105,7 Rythme FM leading the way, delivering a 15.4 % share (down from16.9%) followed by Rock Détente 107,3 at 13.3% (up from 12.3%) and Mix96 at 11.5% ( up from 8.7%). A great book for Energie 94.3, taking top spot with M25-54, posting a 16.0 (up from 13.6%). For Montreal Anglo, CHOM-FM holds down the top spot for M25-54 with a 25.2% share of hrs.tuned (up from 24.8%) while F25-54 features Mix96 boasting a great performance with a 34.6% share (up from 28.7%) followed by Q92 at 28.2% (up from 27.8%). For Montreal Franco, Energie 94.3  holds down the top spot for M25-54 with a 20.5 % share of hrs.tuned (up from 27.2%) while F25-54 has 105,7 Rythme FM delivering a 19.8% share (down from 20.9%).

 

 

Calgary :  A very close race….. Country 105 remains on top of A12+ with a 12.7% share of hours tuned (up from 13.7%) closely followed by CJAY92 at 12.4%.  CJAY also retained the #1 position for M25-54 with 19.5% share of hours tuned (down from 21.1%). Another tight race for F25-54 with Country 105 in at a 17.2% share and Lite 96 at 17.0% (up from 14.5%) 

 

In Edmonton , CHED takes over top honours for A12+ with an 11.5% share (up from 10.6% last time out).  For F25-54, EZ Rock 104.9 leads the way with a 15.1% share (up from 14.1%), followed closely by CISN-FM at 14.3% and 92.5 Joe-FM at 14.0%.  For M25-54 with 97.3 K-Rock is #1 with a 15.6% (up from 12.5%) share followed by the Bear at 13.8% (up from 11.8%).  The Bear continues to dominate M18-34 with a 27.9 % share of hours tuned (up from 21.4% lat time out).

 

Ottawa-Gatineau:  CBC Radio One extends its lead with an 11.2% share of hours tuned for A12+ (up from 9.2 %).  CHEZ106 continues to leads the way with M25-54, delivering 12.8% share of hours tuned.  For F25-54, Rock Détente 94,9 delivers big time with a 15.0% share (up from 9.5%) followed by Majic100's 11.8% share (down from 13.4%).106.9 The Bear posted some nice gains with M18-34, delivering a market topping 17.2% share (up from 13.6).

 

See summary charts below

A brief overview of share figures from the Survey Four 2006 BBM courtesy of David Bray...

Toronto

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 Source: BBM S4 2006

 

Station

A12+

Survey 4 '06

A12+

Survey 3 '06

W25-54

Survey 4  '06

W25-54

Survey 3  '06

M25-54

Survey 4  '06

M25-54

Survey 3 '06

CBC Radio Two

2.3

2.5

1.9

.6

1.1

1.4

CBC Radio One

7.3

5.8

6.1

5.2

6.3

4.5

AM 640 Toronto

1.6

1.3

.5

.7

3.1

2.1

Classical 96.3 FM

5.2

4.6

2.7

1.8

1.9

2.1

102.1 The Edge

4.8

4.6

3.9

2.9

7.3

6.6

News Talk 1010 CFRB

5.8

5.9

2.7

2.6

2.6

4.2

680 News

5.3

5.5

4.4

4.3

6.4

8.2

Flow 93.5

2.8

2.7

2.0

2.9

2.1

2.3

98.1 CHFI-FM

9.1

8.6

13.4

11.8

5.4

6.6

1050 CHUM

1.0

1.6

.8

1.6

1.0

1.0

104.5 CHUM-FM

8.2

8.7

15.0

17.4

8.0

6.8

AM 740  Prime Time Radio

4.0

4.1

.7

.9

.4

.5

Z103.5

4.4

4.6

3.9

3.6

4.6

4.4

Q107

6.8

7.9

4.7

8.1

13.7

14.6

Country 95.3

1.8

1.5

2.7

2.0

1.4

1.3

92.5 Jack-FM

2.6

2.5

3.7

3.4

4.5

4.5

The FAN 590

2.1

2.2

.2

.1

4.4

4.2

97.3 EZ Rock

6.0

5.8

9.9

8.8

4.8

5.0

Jazz FM 91

1.6

1.3

1.8

.7

1.3

1.0

Foxy 88.5

1.8

1.4

1.0

.4

.4

.2

Mix 99.9

3.8

4.0

5.9

6.8

4.1

3.6

Other

11.5

12.5

11.8

12.9

15.0

14.8

Vancouver

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 Source: BBM S4 2006

 

Station

A12+

Survey 4 '06

A12+

Survey 3 '06

W25-54

Survey 4  '06

W25-54

Survey 3  '06

M25-54

Survey 4  '06

M25-54

Survey 3  '06

CBC Radio One

9.0

7.1

8.4

4.2

5.4

4.7

CBC Radio Two

6.5

6.1

4.1

3.8

3.8

3.4

The Beat 94.5

6.7

6.2

6.2

5.9

4.6

4.1

Rock 101

6.2

6.3

6.1

4.7

11.4

10.2

99.3 The Fox

4.8

5.5

2.8

3.5

9.9

10.4

CFUN 1410 AM

1.8

1.9