As the Canadian Football League gets ready to hit the gridiron, some of the country’s biggest brands have signed on as key sponsors of TSN’s exclusive CFL coverage. Major sponsors of the 2024 CFL ON TSN broadcast campaign include General Motors, Moores, Nissan, Purolator, and Safeway.
Wendy’s returns to sponsor another season of Friday night lights for Canadians, marking the 17th consecutive year of Wendy's Friday Night Football – the weekly cornerstone of the CFL on TSN broadcast schedule.
Also returning as sponsors for another season are General Motors, Nissan, Purolator, and Safeway. These brands will be featured extensively in-game across TSN’s national broadcasts as sponsors of Coach’s Playbook with Paul LaPolice and Sportscentre’s Game Ball (General Motors), Purolator Tackle Hunger (Purolator), and Touchdown To Win (Safeway).
New this year, Moores joins TSN as a first-time sponsor to bring TSN’s all-new and first-ever CFL fantasy game, the TSN Fantasy Football: CFL Edition presented by Moores.
TSN is the official television broadcaster of the CFL with live coverage of every game, including the playoffs and the 102nd Grey Cup in Vancouver on November 30. In 2024, Bell Media’s TSN and RDS announced a broad new multi-platform broadcast agreement that extends the networks’ long-term partnership with the CFL through to 2024.