The Western Association of Broadcasters is pleased to announce advertising consultant, Bob Hoffman as the special keynote speaker of their 81st annual Conference. Bob says there has never been a time when the experts have been more wrong about advertising and marketing than now. At this year’s Conference taking place June 3-4, 2024 in Banff, Alberta, Bob will expose the faulty, costly predictions of marketing and advertising “experts” and will explore the large gap between what we’ve been told to expect and reality.
Bob Hoffman is an original and contrarian voice in the advertising and marketing world. He is author of "101 Contrarian Ideas About Advertising" which has been Amazon's #1 selling advertising book for over a year. He is also author of the book "The Ad Contrarian" and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider.
Recently creating a buzz at the 2024 NAB Radio Show and Advertising Week Europe, The Wall Street Journal calls Bob “caustic yet truthful.” In 2024, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob Hoffman founded and was Chairman/CEO of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. Bob is currently a partner in Type A Group, LLC, a company that consults to marketers, advertisers and media.
“We’re excited to have Bob Hoffman deliver the Keynote at the WAB Conference,” said Cam Cowie, President of the Western Association of Broadcasters. “Bob is an engaging speaker who’s insights and reflections on our industry will be of interest to many of our delegates. We look forward to bringing in a provocative speaker like Bob who’s not afraid to challenge the status quo.”
The Keynote presentation, titled “The Golden Age of BS” is sponsored by Harvard Broadcasting and will be one of the main highlights of the WAB 81st Annual Conference, along with presenters such as Fred Jacobs (Jacobs Media), futurist Jim Bottomley and an industry panel sharing their expertise on what the broadcasting industry needs to do to move forward in the digital era. The Conference will bring together management executives representing private radio and television stations in Alberta, Saskatchewan and Manitoba.
Don’t miss Bob Hoffman at the WAB Conference! Bob will speak Thursday, June 4 from 1:10pm - 2:10pm. Registration is now open for the Conference which will take place at the Fairmont Banff Springs Hotel. Please visit www.wab.ca/registration to register online. For more information, please call 1-877-814-2719 or email info@wab.ca.