MONTRÉAL, TORONTO, Nov. 23, 2012 /CNW/ - Yellow Pages Group (YPG) and
Yahoo! Canada today announced they have expanded their six-year
partnership to provide Yahoo! Canada users with an enhanced local
Yahoo! Canada users can get better, faster access to local search
results, as well as details on local businesses including hours of
operations, photos, videos, ratings and reviews - providing an improved
experience for users who are looking for the information that's most
relevant to them based on their location.
"Yahoo! is focused on making the things we do everyday more delightful
and entertaining, and certainly local search is a core daily
experience," said Gina Cothey, Senior Director of Audience, Yahoo!
Canada. "We are pleased to extend our partnership with the Yellow Pages
Group to help our users receive the relevant local search results and
information they are looking for."
Thanks to YPG's YellowAPI technology, when Yahoo! Canada users search
for local businesses or information, their results will be better
organized based on their search history or location. The technology
ensures users receive even more accurate local search results based on
where they are, especially for Canadians searching for businesses—such
as restaurants or coffee shops—located close to home or the office.
"YellowAPI contains a list of 1.5 M Canadian businesses and enhanced
content on over 300,000 businesses who are participating advertisers,
or where we have aggregated third-party content," said Nicolas
Gaudreau, Chief Marketing Officer, Yellow Pages Group." By partnering
with Yahoo! Canada, we significantly extend our advertisers' reach on a
platform that is outside of our network of properties. This is another
milestone in our digital transformation as it shows the growing value
of our cutting-edge digital solutions."
Yahoo! users can perform a search on www.yahoo.ca, and then click on the "Local" tab, which takes them to the customized
page yahoo.yellowpages.ca. The page features Yahoo! Canada's branding and a personalized mapping
About Yahoo! Canada
Yahoo! is the premier digital media company, creating deeply personal
digital experiences that keep more than half a billion people connected
to what matters most to them, across devices and around the globe. And
Yahoo!'s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, Calif., and has offices located throughout
the Americas, Asia Pacific (APAC) and the Europe, Middle East and
Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net or the company's blog yodel.yahoo.com).
Yahoo! Canada services Canadians in both English and in French through
its sites, www.yahoo.ca and http://qc.yahoo.com/. In Canada, Yahoo! sites were visited by more than 16 million unique
Canadians in September, 2012 (comScore Media Metrix). Yahoo! Canada is
headquartered in Toronto, Ontario.
About Yellow Pages Group
Yellow Pages Group is a leading digital company in Canada. The Company
serves over 300,000 local businesses through its nation wide sales
force of media consultants. YPG also caters to the country's largest
national agencies and advertisers through Mediative, its digital
advertising and marketing solutions division. YPG is held by Yellow
Media Inc. (TSX: YLO) which owns and operates some of Canada's leading
properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca and RedFlagDeals.com™ The Yellow Media Inc. network of online properties reaches over 8
million unique visitors monthly.
SOURCE: Yahoo! Canada