NEW YORK, Jan. 4, 2013 /CNW/ - Gary Schwartz, CEO and president of Impact Mobile, has been named Mobile Commerce Evangelist of the Year by Mobile Commerce Daily, as judged by its editorial team. Gary was recognized for his ongoing efforts to promote mobile commerce through industry leadership. Gary has authored mobile standards, written books on mobile commerce, and promoted events globally.
Gary has authored two books on mobile commerce: "The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy" and "FAST SHOPPER. SLOW STORE" published by Simon & Schuster.
Gary Chaired the Mobile Entertainment ForumNorth America for three terms and continues to serve as a member of the MEF Global Board out of London, United Kingdom.
In 2006, he founded the mobile committee for the Interactive Advertising Bureau (IAB) in New York City. Schwartz established a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.
Schwartz previously was the recipient of the IAB award for industry excellence in 2009 and the MEF award for industry excellence in 2010.
When asked about the award, Gary said: "It is a great honor to receive this recognition, and I look forward to continue playing an active role in helping shape the mobile industry."
Gary is the founder of Impact Mobile, and has been its CEO since its inception in 2002. In addition to his industry work, he is still active in advising Impact Mobile clients on how to navigate mCommerce, and how mobile can bring the biggest impact to their businesses.
About Impact Mobile
Impact Mobile Inc. provides end-to-end mobile marketing solutions. Its flagship JumpTXT™ platform and suite of services provide carrier-grade messaging infrastructure, and allow clients to reach mobile subscribers using SMS, MMS and mobile web. Founded in 2002, Impact Mobile is a privately-held technology company, with offices in New York City, Toronto, and Richmond, VA.
Impact Mobile Inc.
340 Madison Avenue, 19th Flr, Suite 1934,
New York City, NY 10173
United States of America
SOURCE: Impact Mobile