Vancouver-based company brings multilingual communities closer to local
businesses by providing social media communication services.
VANCOUVER, Feb. 4, 2013 /CNW/ - LAT Multilingual Translation & Marketing announced yesterday the launch
of its new multilingual service focussed on providing turnkey solutions
for businesses that wish to reach deeper into their local market by
creating multilingual social media campaigns.
"Companies looking to expand into new markets should start with their
own local community," says Lise Alain, founder and CEO of LAT
Multilingual Translation and Marketing (http://www.latmultilingual.com).
Businesses already know that they can see a substantial return on
investment by localizing their website content, brochures and
packaging, said Alain, but the next step is to engage with customers in
their own language and foster discussions about their products or
services on social media.
Given that social media giants such as LinkedIn, Facebook, Twitter and
YouTube are not the de facto standard in some non-English speaking markets, going global means being
able to blog, tweet and post in other languages and on other social
media platforms, such as Weibo for the Chinese market and its
When a company wishes to adopt a multilingual social media strategy, LAT
Multilingual provides different packages adapted to their specific
objectives. An assessment of the customer's specific communication
needs is performed and a communication roadmap is defined.
LAT's team of social media experts create localized content and post it
on various social media platforms on behalf of customers. Social Media
monitoring is also part of the service offering, enabling customers to
know what's being said about their product or company on non-English
social media platforms.
Research has shown that people are much more likely to follow and buy
from brands that use their language. Traditionally, companies purchased
translation services to reach new markets abroad. But given that most
customers buy from local companies, it makes sense to prioritize local
LAT was created 14 years ago to provide French translation services to
major Canadian retailers doing business in Quebec. As the demand for
language services started to grow, so did the company. Today, with a
team of language professionals and a network of social media experts
around the world, LAT Multilingual Translation and Marketing helps
hundreds of companies in several industries — including luxury
products, destination marketing organizations, universities and other
businesses — reach deeper into multilingual communities here at home,
as well as abroad.
"When local businesses engage with customers in their own language, they
help bring people together on the marketplace, which creates
opportunities for interaction. Given the diverse linguistic landscape
of our city, it is important for brands to adopt a multilingual
marketing strategy", said Alain.
About LAT Multilingual Translation and Marketing
Founded in 1999 under the name of L.A. Translations & Design, LAT
Multilingual Translation and Marketing (http://www.latmultilingual.com) provides multilingual translation and marketing services to a variety
of clients across Canada and the U.S. With a team of qualified language
experts and social media specialists all over the world, LAT enables
its customers to efficiently market their products and services to
various linguistic communities here and abroad.
SOURCE: LAT Multilingual Translation & Marketing Inc.