November 16, 2012 - by BROADCASTER

Rogers Media Selects WideOrbit Automation for Radio

 WideOrbit Inc., the leading provider of advertising management software for media companies is pleased to announce that Rogers Media has selected WO Automation for Radio, WideOrbit’s leading radio automation solution, for its 55 radio stations that span 29 markets across Canada.

Rogers Media has been a WideOrbit Traffic customer since 2009. Rogers Media selected WO Automation for Radio after an extensive review of current radio automation systems.

“WO Automation for Radio will provide ease of use, a simple transition, new workflow efficiencies and enhanced integration for Rogers’ radio stations from coast to coast,” said Kirk Nesbitt, Vice President of Corporate and Radio Engineering for Rogers Media-Broadcasting. “Rogers Media is pleased to be building on its existing relationship with WideOrbit.”

WO Automation for Radio is a modern and powerful radio automation system that delivers unrivaled ease of use and tremendous operational efficiencies to radio broadcasters. WO Automation for Radio features robust search and voice tracking, multi-station and multicasting capabilities, content sharing across stations and markets, plus advanced interfaces to EAS equipment, audio consoles, routers and music schedulers, such as MusicMaster. WO Automation for Radio also provides seamless integration with WO Traffic, WideOrbit’s leading sales, traffic and billing solution, which enables live log editing, streamlined dubbing of commercials and real-time reconciliation and notifications.

“We’re honored that Rogers Media has selected WO Automation for Radio,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “Our integrated solutions are built for large broadcast companies like Rogers and we’re proud to support their growth.”


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