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New VI pins hopes on Mack

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CIVI-TV Victoria
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TV - On Air
VICTORIA - A high-profile switcheroo in Victoria's local TV news scene was announced yesterday as CH News senior anchor Hudson Mack announced he was leaving the station for its main competitor, The New VI.

Mack will join the CHUM-owned station as news director and news anchor, overseeing all aspects of The New VI's newsroom including establishing news philosophy and direction, selecting daily news content, supervising the station's news operations and managing staff and technical resources. In his role as News Anchor, Hudson will host VI News @ 5.

"Hudson Mack is the perfect news director for The New VI as we seek to build on the credibility of our local news and make a better connection with Victoria and Vancouver Island viewers", said station manager Richard Gray. "For years, he's distinguished himself as a trusted anchor, gifted storyteller and leader both in the newsroom and among his peers across the country."

The New VI has struggled mightily to carve out its own niche against CanWest Global's CH Victoria station. The CHUM station recently cut costs by eliminating 29 staff positions. To help combat any community apathy toward the station, it also recently designated morning host Bruce Williams its community relations ambassador. Bringing Mack in is a high profile attempt at boosting the profile (and then the bottom line) of The New VI in on Vancouver Island.

Mack joins The New VI from his position as senior anchor and assistant news director at CH News where he has worked for the past 19 years. Respected within the community, Hudson has twice been named "Most Popular Victoria Television Personality" in TV Week Magazine polls. His career began in the BC interior in 1980 at CJFC TV and Radio in Kamloops and CKPG TV and Radio in Prince George.

Mack's commitment to the Vancouver Island community is evident through his participation with numerous charities and community initiatives including Variety - The Children's Charity, United Way and BC Children's Hospital. In 2002, he received the Queen's Golden Jubilee Medal for Community Service and was also awarded the Canadian Association of Broadcasters' Gold Ribbon Award for Outstanding Community Service by an Individual Broadcaster.

He has served on the Board of Directors of the Radio-Television News Directors Association since 1990 including two terms as president. He represents Canada on the International RTNDA Board. Currently, he is also vice-chair of the Canadian Broadcast Standards Council BC Regional Panel and a member of the Broadcast News National Editorial Committee.

"The hiring of Hudson is a key component to CHUM Television's continuing commitment to Vancouver Island," says Brad Phillips, vice-president CHUM Television B.C. "There's no one who knows this community better and there's no one better known in the community than Hudson."

Hudson will take on his new responsibilities as news director at The New VI on September 1, 2004 and will anchor his first newscast on the station on Monday, October 11, 2004.
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