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Spring 2004 BBM Overview
by David Bray

Articles in related categories
Advertising and Ratings
Radio - On Air
AS WE APPROACH SUMMER, it seems appropriate to shed a little light on the new radio ratings released by BBM at noon Wednesday. While things look bright for some, others are facing dark days ahead.

Click on the charts below the story to see radio ratings for eight major Canadian markets.

Toronto: CHUM-FM's 8.5% share (up slightly) puts them at the top of the heap. Despite giving away a record-setting $1 million in cash and re-positioning the morning team of Mad Dog & Billie as Jay & Billie, CHFI experienced a slight decline, slipping from a 7.2% share of hours tuned for Adults 12+ last fall to a 6.9% in the spring. The station remained strong with their core Female 25-44 audience.

EZRock, which also gave away a $1 million (in partnership with sister station MIX99.9) fell from 8.8% last fall to its current level of 7.8%. Nice gains were turned in by AM740 (5.0%), Classical96 (5.3%), and Radio One (7.2%) MIX turned in some solid numbers for both M25-54 (5.4% share) and F25-54 (6.5% share).

Vancouver: In what appears to be a bit of a setback for the format across the country, 96.9 Jack-FM experienced a significant share loss, but remains strong with a 10.4% share of hours tuned for A12+. Nice gains for Radio One, 99.3 The FOX and CKNW.

Winnipeg: 100.7FM CHNR added a new sound to the market and grabbed a 4.4% share of hours tuned for A12+. BOB-FM and CJOB saw declines while Q94FM and Hot103 displayed some good increases.

Halifax: C100 FM slipped from 25.8% share of hours tuned for A12 last time out to a 20.5% share, but maintained their overall lead in the market. Hot on their heels are Q104(16.6%) and Radio One (17.9%), both of whom saw nice bumps.

Montreal: The prizes for most notable gains go to Energie 94.3 (whose 10.5% share moves it to #1 for A12+) and CKAC 730 with a 9.0% share of hours tuned for A12+.

Calgary: Bucking the trend for the format elsewhere in the country, 96.9 Jack FM continues to rock, jumping to a 19% share for A12+ and a formidable 26.6% share for Females 25-54.

Ottawa-Hull: Solid numbers for 106.9FM The Bear with a 7.0% share of hours tuned for A12+ and a market leading 11.9% share for M25-54. Following what appears to be a trend across much of the country for this format, BOB-FM experienced declines.

In Edmonton, Power92 jumped to an 11.4% share of hours tuned for A12+ and a market leading 18.8% share for Women 25-54.

David Bray is senior vice-president of Hennessy & Bray Communications. Feel free to forward questions and inquiries: (416)431-5792; Fax: (416)431-0168; e-mail: davidbray@sympatico.ca; www.hennessyandbray.com.

Calgary Spring 2004 BBM

Edmonton Spring 2004 BBM

Halifax Spring 2004 BBM

Montreal Spring 2004 BBM

Ottawa-Hull Spring 2004 BBM

Toronto Spring 2004 BBM

Vancouver Spring 2004 BBM

Winnipeg Spring 2004 BBM

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