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CTV touts big ratings lead

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CTV Inc. - Div. of Bell Globemedia
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Advertising and Ratings
TORONTO - With the summer television season in full swing and with media buyers now making decisions on where to spend their money in the fall, CTV today unveiled ratings details from the past year, which it says shows some real dominance in the broadcast TV game.

"In the 52 weeks ending June 6 (the summer season started June 7), CTV finished as the most-watched broadcaster in prime-time in all three key adult demographics (Adults 18-34, Adults 18-49 and Adults 25-54) and total viewers," says its release today.

"The sweep is confirmed by both BBM and Nielsen Media Research data. When compared to Global: In Adults 18-34, BBM reports a CTV lead of 22% (Nielsen shows a 21% lead); In Adults 18-49, BBM reports a CTV lead of 37% (Nielsen shows a 34% lead); In Adults 25-54, BBM reports a CTV lead of 47% (Nielsen shows a 46% lead); In total audience, BBM reports a CTV lead of 59% (Nielsen shows a 54% lead)."

It's the first time since the advent of electronic measurement that CTV has captured number one status overall and in all three adult demos in the same season. The story remains the same in Toronto-Hamilton, Canada's most competitive and influential television market, and is once again verified by both Nielsen Media Research and BBM.

"CTV's audiences have grown 40% in Adults 18-34 (Global declined by 7%); CTV's audiences have grown 39% in Adults 18-49 (Global declined by 3%); CTV's audiences have grown 38% in Adults 25-54 (Global is flat); CTV's audiences have grown 37% in total viewers, 2+ (Global declined by 0.5%)," adds the release.

"Explanations for CTV's double-digit prime-time audience increases can be found in the CTV's aggressive programming maneuvers. Programs like The O.C., Canadian Idol and 'new comedies' like The Simple Life and Punk'd are examples of new shows that have found mass young adult followings," it continues.

CTV also pointed out that it: captured seven of television's Top 10 programs (Global had three); captured all six dramas in the Top 20 (Global had none); has the top three Canadian dramas (Degrassi: The Next Generation, Sue Thomas F.B Eye, The Eleventh Hour).

For more, go to www.ctv.ca.
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