MONTREAL - Studer Professional Audio AG of Regensdorf, Switzerland, announced this week that it has turned the Canadian distribution of its entire product range over to Soundcraft Canada president Jean Daoust, and to properly accommodate the brand, Daoust has formed Studer Canada as a new entity with its own sales and marketing efforts independent of Soundcraft Canada.
In an effort to quickly bring Studer Canada up to speed, Daoust notes that Tibor Tamas, a 26-year veteran of Studer, has moved from Europe to Montreal to serve as Studer Canada's sales support engineer. During his tenure in North America, Tamas will also be helping Daoust find a dedicated national sales manager for the brand, said the companies' release.
"With Tibor's help, we've already begun to very actively promote Studer here in Canada," says Daoust. "He recently conducted public seminars on the new OnAir 3000 digital radio console at CBC/Radio-Canada in both Montreal and Toronto, and the response from the many broadcasters that attended was overwhelmingly positive."
"With Studer Canada now very competently handling our Canadian distribution and Harman Pro North America similarly in charge of the U.S. marketplace, Studer once again has a solid sales and marketing infrastructure within North America," added Studer president Bruno Hochstrasser.
"Studer has long been respected for its precision tape machines, but I feel that the company's new digital mixing consoles are even more deserving of recognition," said Daoust, "and we're going to make sure that the Canadian broadcasting, production and post-production communities have a chance to experience them for themselves."
Studer Canada and Soundcraft Canada currently share a facility in the southern Montreal district of LaSalle. Soundcraft Canada is widely known throughout the country as the distributor for many of Studer's sibling Harman Professional brands, including BSS, Crown, dbx, JBL, Lexicon and, obviously, Soundcraft.
Studer Professional Audio GmbH, founded by Willi Studer in 1948 and headquartered in Regensdorf, Switzerland, is a leading manufacturer of digital and analog mixing consoles, tape recorders, and other high-end products for broadcast and recording applications.
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(L-R) Studer president Bruno Hochstrasser with Studer Canada's Jean Daoust and Tibor Tamas, seated at the new Vista 8 at NAB 2004.