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TVA appoints new EVP/COO

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MONTREAL - Quebecor Media announced today that Pierre Dion has been hired as executive vice-president and chief operating officer of TVA Group.

He will be responsible for all operations of TVA Group and will assist Serge Gouin, president and CEO of Quebecor Media Inc. TVA Group is a publisher, film distributor and the top-rated Qiebec broadcaster.

"Pierre Dion is joining a seasoned team of executives which has maintained TVA's market leadership in French-language television year after year," said Gouin. "His energy and dynamism make him the ideal person to tackle the challenges of growth facing the Company."

Before joining TVA Group, Dion was president and CEO of Reader's Digest Canada. Previously, from 1990 to 1996, he held various executive positions with Vid�otron, now a subsidiary of Quebecor Media.

Dion will take up his duties on September 7, 2004.
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