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Rogers Media goes to China

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Rogers Media Inc.
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TORONTO and GUANGZHOU, China - Rogers Media and Sun Wah Media announced today a new joint-venture called SW Rogers Media Limited, Hong Kong China.

"This new venture is being created to develop exciting new types of television productions and media products for the people of China and the people of Canada," said Leslie Sole, CEO of Rogers Television, from Guangzhou, China. "This partnership may also extend to other Rogers Media properties in the areas of television and publishing."

Sun Wah Media Group has interests in a number of businesses including multimedia communications. The Sun Wah Media division is focused on investing and developing China-based businesses in the area of film and TV production, distribution, international business promotion and other media-related activities.

"We certainly share Rogers' enthusiasm about our new joint-venture focused on the Chinese media market," said Douglas Hui, Sun Wah Media president. "We are confident that our two companies can establish a very notable presence in the region."

Rogers Harbourfront Productions, the production arm of Rogers OMNI Television, will be producing the first worldwide product for Sun Wah Rogers; a 52-hour reality based documentary series called "Mandarin Planet" beginning later this year. Two other programs are currently at the pilot stage of development.

"Viewers can expect to see "Mandarin Planet", with English subtitles, in early 2005 on Rogers' OMNI.2 station in Canada," said Madeline Ziniak, vice-president and station manager of Rogers OMNI Television.

This is Rogers Harbourfront Productions second television product for the international market. Currently they produce "Contacto", a weekly program that is available in over 13 million Portuguese households worldwide. The weekly series profiles individual Portuguese speaking Canadians and tells how they, personally, have influenced Canada.
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