New York, - Online advertising software vendor Unicast is introducing a new kind of Internet ad that fills the entire screen of the PC user.
The New York-based company described the new unit as a "full-screen, 15-second, 300k online ad." Unicast claims the new format will enable advertisers to reach their audiences "with the same impact" as TV.
The new format opens when a user is on one page of a Web site and clicks a link to go to another page on the same site. Instead of seeing that new page, the user sees an ad that fills the entire screen.
"This format provides self evident proof that advertisers can now reach the user on the Internet with as much impact as they can reach the audience on television," said Dick Hopple, Unicast chairman and CEO.
"Along with our Web site partners some of which have recently introduced [half-page] formats designed to make the online medium more understandable for advertisers, we are bringing this full screen format to market with the same intent. What we're offering is proof, that advertisers can see with their own eyes, that the Internet can support the kinds of creative ideas they are used to delivering on Television, and that they don't have to learn a whole new set of 'tools' to put those ideas in front of consumers."
Unicast said it hopes to persuade publishers such as AOL Time Warner properties and CBS MarketWatch to offer the ad format to their advertising customers.
AOL Time Warner moved last year to ban pop-up ads on its America Online service after overwhelmingly negative member response to them.
Hopple adds that "Television has full screen commercials. Print employs full pages and spreads. The same can be said for Outdoor and Radio: one full-screen message from one advertiser to one consumer at one time. Now online can boost the same value proposition. The Full Screen Superstitial transforms the world of banners, buttons, pop-ups, pop-unders and clutter into a standardized, succinct and compelling form of communication."
More information on Unicast go to www.unicast.com.
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