OTTAWA - Radio listeners in the nation's capital looking for an over-the-air source for new/alternative music are being directed to a new web site designed to support Newcap Broadcasting's application.
In the domino-effect world of local radio, former Rogers country station Y105 went from country to top-40 KISS FM less than a year ago. It took that slot in the Ottawa market after CHUM's former top-40 outlet Kool FM became BOB. Sliding into the country slot then was Rogers' former alt/new-rock station Xfm, which is now home of Y101, "today's best country."
So� that left a hole remaining in the new rock category (a notoriously tough one to serve profitably, given its young male target demographic).
Newcap, through its existing station, HOT 89.9, is pushing listeners in search of someone to fill that niche to www.altrockottawa.ca. Two other applicants have applied for a similar format.
As reported here
earlier, hearings for new Ottawa-area licenses will happen in November.
Back to headlines