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Mix 99.9 raises over $230,000 this month for breast cancer

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CKFM (Mix 99.9)
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TORONTO - Standard Broadcasting's Mix 99.9 kicked off Breast Cancer Awareness Month October 4th, 2004 with "Shave To Save" - a fundraising initiative in support of breast cancer research and awareness.

Throughout the month of October, Mix 99.9 challenged its listeners by encouraging them to raise the minimum $2,000 to participate in the Shave to Save campaign.

Mix 99.9 morning show hosts Humble and Fred and afternoon host Steve Anthony visited Mix listeners in their workplace with trained hair care professionals from Fiorio, buzzing every head wishing to take part.

Program director Blair Bartrem was the first to shave to save, raising over $5,000 in donations. Throughout the month of October - Mix 99.9's Shave to Save campaign raised over $230,000 for breast cancer research and awareness.

"It's truly inspiring to see the way Mix listeners have responded to the challenge and we're definitely going to do this again next year... and by the way, my hair is coming in nicely - thanks for asking!" said Bartrem.

On Friday, October 29th, the station wrapped up its Shave to Save campaign with a live broadcast from Sherway Gardens hosted by Mix 99.9's Humble and Fred.

Over 85 heads were shaved, including that of Humble and Fred morning show producer "Bingo" Bob Willette, who lost a round of "rock-paper-scissors" with Humble and Fred and Judy, and then a hand of poker to Humble, to see which of the morning show would lose their locks.

The cast of Hairspray performed at Sherway Gardens, following which cast member Edna Turnblad treated all shavees to a pair of tickets to the popular show.

"We are completely overwhelmed and touched by the support of Mix 99.9 and their listeners," said Mary Jane Thomson, a board member with the Canadian Breast Cancer Foundation - Ontario Chapter and a two-time breast cancer survivor. "The money raised will help CBCF to answer questions about how breast cancer treatments can be improved, how we can help people with breast cancer to live longer, healthier lives, and how we can stop breast cancer before it starts."

In Ontario, an estimated 7,900 women will be diagnosed with breast cancer in 2004.
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