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CTAM Canada unveils Digital Pattern: November 17th

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TORONTO - CTAM Canada will host its next event dubbed, The Digital Pattern: Trends in Consumer Viewing Habits, in Toronto on Wednesday, November 17th.

Led by moderator Michael Lee, vice-president, strategy and development at Rogers Cable, panelists will discuss trends in consumer viewing patterns on the Digital TV platform.

The panelists include: Mario Mota, vice-president, broadcast/media research at Decima Research Inc; Gilbert Paquette, director-conseil, communications et medias, L�ger Marketing; and Kaan Yigit, president of Solutions Research Group.

Research is the foundation of any successful marketing plan, and these individuals have years of experience in the field of consumer research. They know the industry and have a good understanding of what it is Canadian viewers want.

The event will be held November 17th at the Velma Rogers Graham Theatre, Rogers Communications Inc., 333 Bloor Street East, Toronto. The panel discussion will run from 3 p.m. to 4:15 p.m. with a reception until 6 p.m.

Registration is $35 for CTAM of Canada Members and $75 for non-members (which includes a one-year CTAM of Canada membership).

For more information, go to

CTAM of Canada is an association dedicated to the discipline of marketing cable, telecom and new media industries through the delivery of educational events, workshops, initiatives, communications and ideas.
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