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TV Museum 3D gallery selected as finalist for award

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TORONTO, - The MZTV Museum of Television and Archive's Interactive 3D Gallery, has been selected as a finalist in the National Post Design Exchange Awards (Canada) and Golden Polygon (France) competitions. The museum is located at 277 Queen Street West, in the CHUMCity Store Building.

Developed jointly by diginiche, a Toronto-based production studio, and
the MZTV Museum, the Interactive 3D Gallery presents seven photographically-textured, animated 3D replicas of the most historic
televisions in the Museum's collection. Guided by commentary from a Virtual Curator, the visitor can rotate, uncover and examine the sets' interior and exterior as well as explore the history of these fascinating objects.

People visiting the Bricks and Mortar Museum interact with the content via touchscreen computers, and those visiting via the web require only a standard computer. The Interactive Gallery was funded in part by CHUM Limited and Telefilm Canada's Canada New Media Fund.

"This project originated with an after hours tour of the Museum. When I was showing Barry Fogarty, President of diginiche, one of our prized items, a mechanical era 1930 Baird Televisor, he asked how the set actually worked. We stepped over the velvet rope that normally separates the public from art and artifacts, removed the top from the set and took a close-up look at the components. Afterwards, we agreed that this was the type of experience�unique, intuitive and in-depth�we wanted to recreate digitally. By using 3D, touch screen and streaming video technologies we've been able to share our collection, and our curatorial knowledge, more widely�and much more effectively�than ever before," says Michael Adams, curator, MZTV Museum.

The National Post Design Exchange Awards competition is Canada's only
awards program to judge design by results; balancing function, aesthetics and economic success. Awards will be presented at a gala dinner at the Design Exchange on November 23rd. The Golden Polygon Awards which are sponsored by Media/Machines and Discreet, recognize the best interactive 3D content on the web. Winners will be announced in December.

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