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EastLink partners with Canadian Blood Services for holiday blood drive

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HALIFAX - EastLink Television has joined forces with Canadian Blood Services this holiday season to spread the word about the need for blood donation. Donor clinics will be held throughout the Halifax Regional Municipality on December 23 and 24.

"When Canadian Blood Services called and asked for our support, it was an easy decision for us to provide resources to this cause," says Michael Smith, Director of EastLink Television.

"EastLink Television is committed to supporting our community and what could be more important to our community than blood donations. Since the holidays, this year, provide for an extended long weekend, it is important that we raise awareness about these donor clinics."

This year, Canadian Blood Services estimates it will need to collect 107,825 red blood cells, plasma or platelet donations nationally between December 2 and January 14 to help meet hospital needs. The holiday season represents a challenge for the blood system as hospitals continue to draw on the supply of blood and blood products, while donors who are often busy with holiday activities do not continue to replenish the supply.

"We were so excited when EastLink Television said they would help us raise the awareness around the holidays," said Sue Smith, Regional Director, Canadian Blood Services Atlantic. "We know they care about the communities they serve, and this just shows how much they are willing to do to ensure hospital patients in all our communities have the blood and blood products they need over the holidays."

In Canada, roughly 137,000 people are diagnosed with cancer every year. We all know that cancer patients often need blood or blood products to survive their treatments. Illness does not take a holiday.

The EastLink Blood drive will occur at the following locations:

December 23, 2004

Hammonds Plains Fire Hall 5 p.m. - 8 p.m.

Sackville Royal Canadian Legion- noon- 3 p.m. & 5 p.m.- 8 p.m.

Halifax Blood Donor Clinic-1940 Gottingen Street- 11 a.m.- 7 p.m.

December 24, 2004

Sackville Royal Canadian Legion- 8:30 a.m.-10:30 a.m.

Halifax Blood Donor Clinic-1940 Gottingen Street -8:15 a.m.-11:30 a.m.

Appointments are available by calling 1 888 2 DONATE (1-888-236-6283)

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