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Island Radio launches in Oceanside

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Vancouver Island, B.C. - Island Radio Ltd. has launched "The Lounge" on 99.9 FM in Oceanside. The station plays music from radio's last 50 years including Frank Sinatra, Tony Bennett, Barbara Streisand, Tom Jones, Perry Como, Bette Midler, Neil Diamond, Ray Charles and many others.

"We have owned the 99.9 FM frequency in Oceanside for over dozen years. In that time, it has been a "repeater" of The Wave FM in Nanaimo" says Island Radio president Paul Larsen. "We did extensive research over the past six months to determine there was room for another radio station in the market, serving the large, affluent 45+ audience." According to Stats Canada, 60% of the population in the Oceanside region is 45+ with an average age of 52.

The station will also air today's artists who've given the standards their new cachet among younger listeners � Harry Connick Jr., Diana Krall, Michael Buble, Rod Stewart, Norah Jones, Steve Tyrell, Natalie Cole and others. "For the most part, these are songs and artists not receiving airplay anywhere else on the FM radio dial" says Larsen. "Hear them for the first time in FM stereo on The Lounge 99.9."

The Lounge 99.9 FM will be playing non-stop music for the next month to introduce listeners to this exciting new brand of radio. The Lounge Station Identifications are announced by legendary radio and television voice Gary Owens of "Rowan and Martin's Laugh-In" fame. In mid-March, we will unveil a new dedicated Announcer staff for The Lounge and begin airing commercials.

The Lounge 99.9 will operate along side our other local Oceanside station, 88.5 The Beach. "The Beach continues to be our mainstream radio station in the area" adds Larsen. "We will continue to play Oceanside's Soft Rock Favourites on The Beach complete with Dave Graham on the morning show and local news, weather, sports and community information. The Lounge will be a complementary station to The Beach targeting a demographic that is currently underserved.

Together, both stations will provide excellent local radio for the entire Oceanside population." In preparation for the switch, 99.9 FM's call letters have been changed to CHPQ-FM, the original calls assigned to Parksville/Qualicum's first local radio station back in 1973, reflecting the heritage of radio in the market. Originally, CHPQ was chosen to stand for "Coombs, Hilliers, Parksville, Qualicum."

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