Iceberg to use Sound Source as ad rep


Toronto, Ont. - Streaming media broadcaster Iceberg Inc. says it will use Sound Source Networks as its national advertising sales representative. As part of this agreement, Sound Source will add the Iceberg network of Internet radio channels to its coveted sales inventory for national advertisers looking to reach the 18-34 demographic.

In recognition of the recent growth of the streaming media market inCanada, Sound Source, a leading integrated radio solutions provider, will offer Iceberg's network of Internet radio channels as part of an innovative advertising package. The advertising package will consist of Iceberg's Internet advertising inventory and Sound Source's terrestrial radio inventory.

This provides advertisers with a unique opportunity to reach the 18-34 demographic nationally through an advertising campaign on the Internet and on terrestrial radio.

"We are delighted to enter into this relationship with Sound Source," says Iceberg president and C.O.O., Ted Boyd. "As Canada's leading streaming media broadcaster, we consider our Internet radio channels to be a powerful investment for advertisers looking to reach the elusive youth market."

"We are pleased to have entered into such a timely and promising
agreement with Iceberg," says Jean-Marie Heimrath, president and general
manager of Sound Source Networks. "The addition of Iceberg to our current
programming offering provides an excellent strategic fit, which we feel will
result in a powerful proposition for national advertisers."

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