Bouncy start for new CHUM radio station


TORONTO - CHUM Limited, in partnership with Milestone Media Broadcasting Ltd., launched its new FM radio station in Edmonton yesterday. 91.7 the Bounce hit the air at 4:00 pm MT playing a mix of today's hottest Urban rhythmic top-40 music.

"We are ecstatic about being on the air," said general manager/program director James Stuart. "Our team has literally been working around the clock to prepare a product that we are all passionate about and proud of. We all love great radio and we are excited to be a part of the Edmonton radio market. It is our goal to deliver a quality product for our listeners and advertisers."

91.7 the Bounce will offer 40% Canadian content providing mainstream media exposure to local and Canadian musicians. Additionally, the station will undertake $4 million worth of Canadian talent development initiatives during the term of its licence.

A Local Advisory Board has been established to ensure programming that is responsive to Edmonton's culturally diverse community. The advisory board is being chaired by former Vision TV president and CEO, Fil Fraser, and comprised of educators, local business and community leaders, and representatives from local multicultural communities.

91.7 the Bounce's interactive street-level studios are located in the Bay building opening onto Jasper Avenue - the same environment which will be home to a number of CHUM's television services including A-Channel Edmonton, Canadian Learning Television and ACCESS.

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