BBM Canada announces the appointment of Gina Banks, Manager, Media & Marketing, Procter & Gamble Inc., to the BBM Board of Directors
October 25, 2004
by -- BBM Canada
Chris Pandoff, Chair of the Board of BBM is pleased to announce the appointment of Gina Banks, Manager, Media & Marketing, Procter & Gamble Inc., to the BBM Board of Directors at their October 5th, 2004 Board meeting.
After graduating from the University of Toronto, Gina began her media career at Ogilvy & Mather in 1985. She spent 12 years working on the agencies at organizations that included O&M;, JWT, V&B; and Genesis. In 1997, Gina moved to Procter & Gamble where she is in charge of their media department, working closely with P&G;'s Communication Planning Agencies and AOR's on the planning and buying of over 60 Brands.
"We are pleased to have Gina join the Board of Directors of BBM and know that her experience and significant insight into the industry from an advertiser's point of view will be of great benefit to the industry", said Pandoff.
BBM Canada, Sondages BBM in Québec, is a not for profit, member-owned tripartite industry organization, which has been operating since 1944. It provides ratings information for both radio and television to broadcasters, advertisers, and their agencies, representing almost 1,000 member companies across Canada. BBM's evolving meter service enjoys the support of all conventional private broadcasters in Canada (where meter services exist), a large number of specialty channels, and agencies that represent over 1 billion dollars in annual television billings
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