Broadcaster,  10/30/2006

Cogeco Upgrades Its HDTV Offering

Cogeco Cable announced today a major upgrade of its High Definition television offering. Most of Cogeco
Cable's Digital Television subscribers in Québec will now have access to eleven HD channels, eight of which are in French and three in English.

"The growing popularity of large TV screens confirms it: our customers are constantly looking for exceptional image and sound quality when they watch
television," indicated Ron Perrotta, Vice President, Marketing, Cogeco Cable. "We are putting all our efforts towards providing the best HD offering
possible. Only two months after launching five new HD channels in Ontario, we are proud to provide our customers with the most complete French HD offering
available in Québec. And we will continue to improve our offer in the coming year, as more and more channels offer HD programming."

In most of their Quebec territories, Cogeco Cable
will offer access to 11 HD channels, seven of which are owned by Astral Media, the largest operator of specialized television in French, Pay TV and Pay Per
View TV in Canada. Subscribers will now be able to watch shows on SRC (Montreal), CBC (Montreal), Canal Vie, HiSToRiA, Ztélé, Canal D, Séries +, VRAK.TV, CTV (Toronto) and Global (Toronto). Furthermore, subscribers of the HD service also subscribing to Super Ecran (SE) will have access to High Definition Super Ecran at no additional cost.

Cogeco Cable has gained close to 80,000 new Digital Television customers during its 2006 fiscal year ended August 2006.

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