Broadcaster,  11/1/2006

SHOW ME YOURS on with Fan-Generated Content

In the latest breakthrough for MuchMusic, fans
now contribute on-air content they create by cell phone, webcam, or digital camera through SHOW ME YOURS. Fan-generated content can be uploaded and viewed for Much shows MUCHADRENALINE and MUCHONDEMAND. This announcement is joined by the launch of a crop of nine exclusive new shows for
on-demand broadband video site MuchAXS.

"MuchMusic is the industry leader when it comes to using technology to engage audiences," says David Kines, VP Music & Youth Services, CHUM Television. "Integrating fan-generated content with our on-air programming brings our online community even closer together."

SHOW ME YOURS makes fans part of the show by allowing them to upload videos and photos from their mobile phone, desktop, or straight from their
webcam to, with the best clips airing on TV. With SHOW ME YOURS, anyone in
Canada can be the star of their favourite program, and Canadians can see what other MuchMusic fans from across the country are posting.

This interactive application starts with a bang, with the extreme sports and music show MUCHADRENALINE - the show that takes viewers to the hottest events, profiles the biggest athletes and shows the latest gear - now gives them a chance.

SHOW ME YOURS hosts user-generated content that integrates with other Much programming as well, including the daily fan and celebrity showcase,
MuchOnDemand. Now, viewers can make video requests and ask questions of MOD guests from their cell phones or home computers. SHOW ME YOURS is delivered
with user-generated content partner Filemobile.

Much proudly announces the launch of made-for-broadband programming for on-demand video site MuchAXS. The first MuchAXS original is HEADLINES ON
TRIAL, an innovative spin-off of one of MuchMusic's top-rated shows, the witty and wild VIDEO ON TRIAL. HEADLINES ON TRIAL turns its critical eye to what's making news in the world of pop culture. HEADLINES ON TRIAL consists of two-minute episodes, posted every other week, of candid commentary, scathing reviews and tongue-in-cheek profiling.

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