2001 Media Kit
BROADCASTER is the industry
recognized business publication that serves Canada's intensely competitive and rapidly
changing communications industry. BROADCASTER's time proven and
award winning editorial excellence, combined with the most targeted, CCAB audited
circulation list gives advertisers the most cost-effective promotion medium to reach
Canada's communications industry. For over 57 years BROADCASTER,
the communication's industry publication of record, has been the integral media buy to
reach your prime target markets in the Canadian communications industry.
|Qualified subscribers include every
Canadian radio and television station, audio and video production/post-production
facilities, telephone companies, wireless providers, cable operators, OEM's and
distributors/dealers, government agencies (federal and provincial), advertising agencies,
nation advertisers, Internet providers and consultants.
BROADCASTER's circulation is
divided between engineering and management personnel to ensure that advertisements receive
exposure to the industry decision-makers and the people with the buying authority. BROADCASTER's
circulation gives your advertisements exposure to the people who use the equipment, the
people who make the technical purchasing recommendations and the people who sign the
circulation is audited by the Canadian Circulation Audit Board. The CCAB provides a
reliable, unbiased source of media data prepared by an independent body whose sole mandate
is the auditing of a publications's circulation list. This verification of total
circulation figures includes name, title,occupation, and qualification. The benefit
between various publication's audiences, especially those publications which are not CCAB
|BROADCASTER's editorial is
directed to both the management and technical readers in Canada's communications
industry. Each month our award winning editorial staff provides the best in industry
coverage to both the management and technical reader. The dependable excellence of BROADCASTER's
editorial content and diligent coverage ensures people using the equipment, the people
making the technical purchasing recommendations, the people purchasing programming and the
people approving and paying for thse purchases all have exposure to your advertising
READER SERVICE PROGRAM
|BROADCASTER has a completely
computerized reader service program which ensure our advertisers convert more of the sales
leads generated in Broadcaster into sales. Also available is our FAX READER ENQUIRY
SERVICE. Advertisers can receive their sales leads, within hours, faxed to
them. The benefits to the advertiser with this delivery service are:
- SAVE TIME! - No wasted delays in the mail; your sales leads
are faxed to you immediately. Faster response means faster results.
- BEAT THE COMPETITION! - While your competitors are waiting for
their leads to be delivered, your salespeople can be knocking on your prospect's doors.
- REACH YOUR PROSPECTS WHILE THEY'RE HOT! - You can target your
prospects with your information while its still fresh in their minds, hence increased
sales potential for your company.
BROADCASTER's FAX ENQUIRY SERVICE is designed to help our advertisers generate
sales leads FAST; you can devote immediate attention to your prospects and maximize your
sales opportunities. It's one of BROADCASTER's contributions to
ensuring your continued success!
|BROADCASTER publishes a
Direcotry each May and November. Long referred to as the "bible" of the
industry the BROADCASTER Directories are the most comprehensive
information source available on the Canadian communications industry. The
Directories are retained and consulted continuously, by the industry
decision-makers. Your advertising message receives the most cost-effective delivery
ADVERTISING IN BROADCASTER MAKES YOUR
MARKETING EFFORTS MORE EFFICIENT BY...
- Making contact far beyond the reach of your sales force,
direct mail program or E-mail program.
- Creating product awareness among prospects
- Creating quality leads for your sales force to follow-up
- Building product/brand preference
- Increasing your sales
- Increasing your market share
- Boosting profits
ADVERTISING IN BROADCASTER
|The next time an advertising decision is being
made, review what the important criteria are for a successful advertising campaign and
you'll find BROADCASTER gives you the most complete delivery available.
- Independent, CCAB audited circulation to decision makers in
your target markets
- Informative and reliable editorial your customers read and
refer to, hence continual exposure to your advertising message.
- Cost-effective advertising which offers exposure to the
greatest number of qualified readers, for the lowers dollars.
- FAX Reader Enquiry Service
- Advertising support through creative marketing input and
follow-up research and development