DAILY NEWS Jan 7, 2015 9:30 AM - 0 comments

W Network Confirms Sponsors of 'Say Yes To The Dress Canada'

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2015-01-07

Corus Entertainment’s W Network announces sponsorship of Say Yes to the Dress Canada, which premieres today with back-to-back episodes.   The Canadian version of the series, produced by Temple Street Productions in association with W Network and based on the beloved format created by Half Yard Productions for TLC, will include sales integrations and sponsorships with retailers Michael Hill Jewellers, Jergens and John Frieda.

 “While developing the Canadian version of Say Yes to the Dress with Temple Street, we knew the audience of the format would be highly engaged and passionate. Our advertising partners were eager to be involved and our Corus Client Marketing team work closely with them to create integrations that creatively connected their brands and organically added to the entire series,” said Lynn Chambers, Vice President, Client Marketing, Corus Entertainment.

Michael Hill Jewellers Sponsorship and Integration

· Lead sponsor as the in-show supplier of jewellery, Michael Hill Jewellers’ campaign includes several product integrations and product placements with Michael Hill Jewellers displays on-set; and wedding parties using Michael Hill jewellery to complete their bridal looks during the ‘finishing touches’ scenes.

· On-air sponsorship includes lower thirds during the first block of episodes as well as integrations, product placement segments and logo placement during the end credits of all 20 episodes of the first season of Say Yes to the Dress Canada.

· Michael Hill’s Media Agency of record, Media Experts, partnered with W Network to develop the lead sponsorship opportunity.   

Jergens and John Frieda Sponsorship

· Jergens is the exclusive skin care sponsor and John Frieda is the exclusive hair care sponsor for the first season of Say Yes to the Dress Canada.

· Sponsorship includes two 15-second on-air Corus Client Marketing team produced vignettes per brand airing during all 20 episodes of the first season; two 5-second on-air billboards spots, 10x30-second tune-in promotional spots and 5-second ‘brought to you’ sponsorship spots for each brand.

· W Network worked with Gaggi Media Communications to secure and develop the Jergens and John Frieda sponsorships.   

All major broadcast sponsors of Say Yes to the Dress Canada will be featured extensively during broadcast of the first season on W Network. In Say Yes to the Dress Canada, brides-to-be are on a search for the perfect gown to match their style, image and budget. It’s not always easy with family and friends at their side offering their unfiltered opinions. Filmed at one of Canada’s leading bridal destinations, Amanda-Lina’s Sposa Boutique in Toronto, the series goes behind-the-scenes and uncovers the hurdles every staff member faces to ensure each bride is completely satisfied on what may be the single most important day of her life. The series stars bridal stylist and fashion dynamo, Joseph, who brings his extensive experience working for some of Canada’s top fashion retailers and A-list celebrities to the show. It also features bridal boutique owners Sam and Rachelle, seamstress Maria and Amanda-Lina’s team of seasoned bridal consultants.

The debut season features Canadian bridal appointments including Olympic Bobsledder Emily Baadsvik and fiancé, CFL star Dimitri Tsoumpas; Lily, whose entourage includes her godmother, fashion icon Jeanne Beker; Sharon, whose 88 year-old Matron of Honour and grandmother helps to pick out the perfect dress; best friends who fulfill a childhood dream of shopping for dresses together; and the bride who has tried on 50 gowns before coming to Amanda-Lina’s Sposa Boutique.


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