Randy Lennox, President, Broadcasting and Content, Bell Media announced the appointment today of Rob Farina to the role of Head of iHeartRadio, Syndication, and Strategic Initiatives, Bell Media Radio.
After joining Bell Media seven months ago as Senior Advisor for the launch of iHeartRadio Canada, Farina’s role now expands to include responsibility for growing Orbyt Media, Canada’s premier radio content syndication group, and implementing new strategic radio initiatives in coordination with David Corey, Vice-President of Radio Programming. Farina will continue to lead iHeartRadio Canada, with the responsibility of increasing iHeartRadio subscriptions and planning and executing all iHeartRadio events.
“Rob has played a vital role in the successful launch of iHeartRadio in Canada, a truly game-changing digital listening and experiential service,” said Randy Lennox. “We look forward to continuing to elevate this brand across Canada with Rob’s experience and strategic insight.”
“With the iHeartRadio Canada brand successfully launched, I am thrilled to continue working in this newly expanded capacity with Randy and the entire Bell Media Radio division,” said Farina. “With the success of the sold-out, inaugural iHeartRadio Canada Jingle Ball concert in November, momentum for the brand keeps building as we prepare to launch additional events and initiatives. I’m excited to be part of what’s to come.”
Farina was Program Director for Toronto’s 104.5 CHUM FM, then Vice-President of Programming for CHUM Radio, before joining Astral as Executive Vice-President, Content and Platforms. He moved to Los Angeles to launch Black Box, a music company that provides strategy, artist development, and digital marketing services. Farina was also Vice-President, Programming and Innovation for Rogers Media’s radio division, and served on the Senior Content Council at Rogers.