Moses Znaimer, Founder and CEO of ZoomerMedia Limited and Executive Producer, ZoomerMedia Television Division, has announced the promotion of Beverley Shenken to Vice-President, Content & General Manager, ZoomerMedia Limited Television Division.
A 30-year broadcast veteran, Beverley will be responsible for television-based content strategy across all platforms, acquisition of US and international series and movies, and daily scheduling and broadcast operations for ZoomerMedia’s four television channels which include the national specialty channel VisionTV, fitness and lifestyle channel ONE, Joy TV in Vancouver, and HOPETV, the Nation’s Faith Station. A key focus of the position will be to ensure that ZoomerMedia’s Television Division is focused on a long-term strategy to evolve its platforms to serve the brands’ core demographic of Canada’s Boomer/Zoomer audiences.
Year-over-year, under Beverley’s management, Vision TV’s ratings have increased by 30 percent. In just three years, Beverley has also cemented VisionTV’s position as the number one specialty channel in Canada for female viewers 35plus.