CTV Toronto announced today the launch of 360 VIEW, an immersive, interactive online video platform that puts viewers in the heart of the latest news stories.
Shot via iPhone with Kogeto's "Dot" technology, CTV's 360 VIEW allows viewers to go to CTVtoronto.ca and immerse themselves in news stories by seeing everything that's happening from a 360 degree viewpoint.
CTV Toronto is the first news organization in Canada to deliver this kind of interactive access to the stories making news. With this exclusive technology, CTV and Kogeto are changing the way viewers experience their news. Viewers can choose which viewpoint they want to watch, and then virtually spin around inside simply by swiping or clicking on the video.
"We're reinventing storytelling by 360 degrees," said Paul Rogers, Senior Vice-President, CTV Toronto. "We want to make the news more interactive for our viewers. We want to bring viewers inside the news process by bringing them into the newsroom, onto locations with us, inside the control room, and into the stories we tell."
"We have always aimed to be first, fast and factual," said Wendy Freeman, President, CTV News. "And now I think we're adding a little fun. Being able to join a reporter on location brings viewers closer to the news they watch, and I think our viewers will really enjoy this added access."